Getting your books into physical bookstores and arranging book signings are costly, time-consuming activities. If a friend or colleague is willing to organize a book event for you locally or in a strategic market, go for it. Otherwise, don’t feel a need to set up such events. An East Coast friend recently came to Los Angeles to do a book-signing event at USC: about 70 people attended the talk, but only 15 bought books. Was that really worth the travel? Getting a relevant blog to mention your book is more time- and cost-effective, because thousands of people are only one or two clicks away from buying your book.
Rob Asghar: Lessons for Aspiring Authors
Several golden nuggets of advice for authors:
Don’t worry about bookstores or book events.
Getting your books into physical bookstores and arranging book signings are costly, time-consuming activities. If a friend or colleague is willing to organize a book event for you locally or in a strategic market, go for it. Otherwise, don’t feel a need to set up such events. An East Coast friend recently came to Los Angeles to do a book-signing event at USC: about 70 people attended the talk, but only 15 bought books. Was that really worth the travel? Getting a relevant blog to mention your book is more time- and cost-effective, because thousands of people are only one or two clicks away from buying your book.
via Rob Asghar: Go Rogue: Seven Lessons for Aspiring Authors.
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