If this is accurate, it certainly is a surprise. The conventional wisdom is that Apple wouldn’t match Amazon’s Kindle prices on e-books. “Since when does Apple compete on price?” has been a familiar phrase.
UPDATE ON 3/29/10: Prices have been raised above $10, so perhaps this report was premature.
I had the chance this week to be presented a not-so-NDA-complying preview of it and it looks like Steve is not to be doubted. This is not a rumor, as I have seen the iBook store and its pricing first hand (screenshot above).
Anyway, at the moment, out of the 32 eBooks featured in the New York Time’s Bestsellers section, 27, including the entire top 10 are priced at $9.99.
Report: Apple iPad e-books will match Kindle pricing
If this is accurate, it certainly is a surprise. The conventional wisdom is that Apple wouldn’t match Amazon’s Kindle prices on e-books. “Since when does Apple compete on price?” has been a familiar phrase.
UPDATE ON 3/29/10: Prices have been raised above $10, so perhaps this report was premature.
I had the chance this week to be presented a not-so-NDA-complying preview of it and it looks like Steve is not to be doubted. This is not a rumor, as I have seen the iBook store and its pricing first hand (screenshot above).
Anyway, at the moment, out of the 32 eBooks featured in the New York Time’s Bestsellers section, 27, including the entire top 10 are priced at $9.99.
via Exclusive: iPad iBooks Pricing Revealed – Matches The Kindle :: App Advice.
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