Worthwhile observations from agent Jim Donovan in GalleyCat:
…Every nonfiction book is marketed and acquired on the basis of a proposal. The chances of selling it, and the size of the advance, are directly proportional to the quality of the proposal, and I'm amazed at the mediocre and/or sloppy proposals I see out there–some of them potentially saleable book projects hijacked by sloppy editing or writing and unfocused arguments.
via Lit Agent, Jim Donovan: Get Published Before You’re Published – mediabistro.com: GalleyCat.
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Your observation, frank as it may be, is a lifeline to those of who take our goal toward publication with much seriousness