Advertising your book on TV with Google TV ads?

A very interesting article and audio interview on GalleyCat today about book marketing — specifically, how to advertise your book with cut-rate television advertising via Google TV ads. The campaign resulted in 1.3 million viewers at a cost of only $1,300, not counting the cost of producing the video advertisement. The bottom line: 1,000 viewers typed in the URL mentioned in the commercial. So that’s more than $1 per lead, about the same amount you might pay to get a hit on your Web site using Google Adwords. Now, getting any of those people to actually buy your book is another story…

So you spent time, energy, and money building a brilliant book trailer for your new release. Why not put it on TV? Today, one advertising reporter explained how you can use Google TV Ads to promote your book.

via How to Use Google TV Ads to Promote Your Book – mediabistro.com: GalleyCat.

Related posts:

1. Google offers $1,000 credits for newspaper print ads
2. Google changes name of 'Print' program to 'Google Book Search'