Amateur book reviews: Smart crowds or dumb mobs?

National Public Radio carried a story today about online book reviews. It was relatively complimentary about the "democratization" of book reviews thanks to Amazon. I tend to agree, the more opinions that people are able to filter through before making a buying decision, the more likely they are to buy.

It's certainly true that online reviews can be gamed, but I think the vast majority of book buyers can see through to the truth.

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Steve Weber is author of Plug Your Book! Online Book Marketing for Authors