Amateur book reviews: Smart crowds or dumb mobs?

National Public Radio carried a story today about online book reviews. It was relatively complimentary about the “democratization” of book reviews thanks to Amazon. I tend to agree, the more opinions that people are able to filter through before making a buying decision, the more likely they are to buy.

It’s certainly true that online reviews can be gamed, but I think the vast majority of book buyers can see through to the truth.

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Steve Weber is author of Plug Your Book! Online Book Marketing for Authors

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2 Comments

  1. Posted February 12, 2008 at 3:07 pm | Permalink

    Hi Steve: I think it levels the playing field between the big publishers and myself, a small publisher. I'm all for it. By the way, I have Plug Your Book. Great resource! Elaine

  2. Posted March 17, 2009 at 11:14 am | Permalink

    I too have my own copy of Plug Your Book, over here in London, and am following its suggestions for the launch of my first novel One Apple Tasted in June. http://www.josayoung.co.uk. Will put an Amazon widget on my website for you.

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