Amazon offers same-day delivery for $5.99 to Prime members

I buy lots of books and videos, so I'm already a heavy user of Amazon Prime, which offers free two-day shipping and discounted overnight delivery for $80 a year. It just takes all the friction away from online buying when you can take shipping fees out of the equation.

Now Amazon is launching same-day delivery to Prime customers for $5.99. Apparently they're rolling it out now in the Northeast, and only certain items in the catalog are available. Here's the e-mail I just received (click to enlarge):

"Local Express Delivery" is what they're calling it. They started it in Seattle in August.

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Steve Weber is author of Plug Your Book! Online Book Marketing for Authors