Seth Godin: Authors should build their own Web page

Interesting post on Seth Godin's blog today. He's warning authors that publicizing your book on a Web page owned by your publisher is a waste of time:

Publishers, like many organizations, want to control the conversation, want to own the web page, want to be sure that people come to them, as opposed to going where people are.

Seth's solution? Authors should build their page on Seth's Web site, Squidwho.

Take a quick look around Squidwho and you'll see biographies such as this one on Paul McCartney. But if you look closely, you'll realize that the bio has actually been pulled from Wikipedia.

For do-it-yourself authors, the difference between Squidwho and Wikipedia is that Squidwho has no prohibitions against vanity profiles, so authors are perfectly free to write their own page. On the other hand, authors must surrender part of their affiliate commissions made on book sales.

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Steve Weber is author of Plug Your Book! Online Book Marketing for Authors