Q&A: How can I blog about my book on Amazon.com?

QUESTION: How can I contact Amazon to get permission to post an author's blog on my book's product page? Can I control which of my books the blog posts will appear?

ANSWER: It's fairly easy to enroll in Amazon's blogging program, Amazon Connect, but it might take a couple of weeks before you're ready to blog.

First, go to your Amazon profile. Scroll about halfway down the page to the section called "Your Bibliography." Click the link at the top, "edit this list."

Here you can search for your titles by name, title or ISBN. When you find the desired title, click on the "Add" button, and it will move to the "Your Titles" column. You'll see a button for "specify verifier." They're asking for a contact at your publisher to verify that you're indeed the author of the book. Self-publishers can identify themselves as the "verifier."

It can take several days for the title to get approved. For my most recent title, I had to e-mail a reminder to Amazon (at connect-help@amazon.com) after they neglected to send the verifier e-mail after 10 days.

Once you've got book(s) enrolled in Connect, when you send a blog post you can specify which book(s) the post should appear with.

Here's more background info on Amazon Connect (see the last section on the page).

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Steve Weber is author of Plug Your Book! Online Book Marketing for Authors