Would you join a book club that has no members?

Viking and Penguin launched a Web site to promote new releases, and while it's beautifully designed, is a complete failure according to the LibraryThing blog.

What's wrong with using brochureware to plug books? Well, to start with:

1. The site has lots of great content, but you can't link to any of it.

2. The site will never appear on Google.

3. The site has completely unnecessary "features."

4. External links go to PDFs.

To top it all off, the site is billed as a "book club" but has no social features. Get all the ugly details from Tim Spalding's post.
---------------
If you like my articles, click the orange button to subscribe:

Steve Weber is author of Plug Your Book! Online Book Marketing for Authors