Amazon adds features to aStores

Amazon sent this message to members of its Associates program:

The Amazon Associates team is excited to announce a great new set of aStore features! Since the launch of aStore last summer we have been overwhelmed by the enthusiasm you all have for the tool. Thanks for your feedback and suggestions so far, and please keep it coming since we are basing our new releases on your feedback!

New aStore Features

With the release of our latest features we have increased your ability to customize your aStore while keeping it easy to use. Some of our newer features include:

• Access to every Amazon.com category and subcategory for automatically populating your product categories – If Amazon.com has created a group for it, such as Biographies of Frank Sinatra, you can create a category page to automatically pull in those products and organize these categories however you like.
• Unlimited category/subcategory nesting – Create as many levels of product categories and subcategories as you like, and populate the products in each category by Amazon best-sellers, hand-picking them, or importing a Listmania list.
• Build your own category navigation – Advanced users can take integration with their existing websites a step farther by hiding the aStore category navigation and building their own directly within the core site navigation.
• CSS control – Advanced users can also now directly edit the stylesheets for their stores, and share those with others.
• aStore Widgets – Advertise your store to your site visitors using these new banner links, and increase your aStore traffic.

aStore Examples

Since you are either a current user of aStore or our records show you have created one in the past, we also wanted to provide two examples of successful aStores. Both of them have done an excellent job of integrating the aStore with their primary website by selecting and categorizing products related to its content and using the Color and Design tools to match the look and feel. As you build new and modify existing aStores, these examples may be useful to reference.

The Typepad Bookstore: http://books.typepad.com/store/
HDTV and Home Theater Guys: http://htguys.com/shop.php

Log in to Associates Central today to take advantage of these and other new features! We would love your feedback on your experience with them and other things you would like to see added to aStore in the future. Keep in mind that you can build up to 100 aStores with the same Associates account!

Thanks for participating in the Amazon Associates program,
The Amazon Associates Team
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Steve Weber is author of Plug Your Book! Online Book Marketing for Authors