QUESTION: I am promoting my book by writing articles about my book’s topic on article syndication sites like EzineArticles and Associated Content. So far, I’ve only written on topics related directly to my book.
Now I’m thinking about writing on some other topics, unrelated to my book. Would this make me seem like less of a professional? Would it be best if I stick to writing about my book’s topic?
ANSWER: If you have the time, it certainly wouldn’t hurt to spread your wings. Would I do it myself? No, not unless I thought I’d exhausted all the benefit I was getting about writing about my books. And I don’t think that’s possible.
Like you, writing articles and blog posts is a primary way I market my books. I’m never satisfied with the sales, so there’s always more to do. With only 24 hours in each day, there are always lots of people I haven’t reached.
I guess I have a few hobbies that I could probably blog about or write articles about. It would be enjoyable, but I don’t feel I have the time.
But you might be writing for totally different reasons. You may have other passions that you want to write about, and doing it may be extremely fulfilling. It never hurts to have your name out there in a positive light. The act of writing about other things may clear your head. It might be just a refreshing diversion, or it might, of course, help you develop ideas for new books.
So as long as you’re motivated, go ahead and do it.
However, don’t forget that your content will probably do you the most good on your own domain — your own Web site or blog. It’s fine to syndicate some content, but beware of the duplicate content penalty.
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Steve Weber is author of Plug Your Book! Online Book Marketing for Authors
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Q&A: Should I syndicate articles in one niche, or add more topics?
Now I’m thinking about writing on some other topics, unrelated to my book. Would this make me seem like less of a professional? Would it be best if I stick to writing about my book’s topic?
ANSWER: If you have the time, it certainly wouldn’t hurt to spread your wings. Would I do it myself? No, not unless I thought I’d exhausted all the benefit I was getting about writing about my books. And I don’t think that’s possible.
Like you, writing articles and blog posts is a primary way I market my books. I’m never satisfied with the sales, so there’s always more to do. With only 24 hours in each day, there are always lots of people I haven’t reached.
I guess I have a few hobbies that I could probably blog about or write articles about. It would be enjoyable, but I don’t feel I have the time.
But you might be writing for totally different reasons. You may have other passions that you want to write about, and doing it may be extremely fulfilling. It never hurts to have your name out there in a positive light. The act of writing about other things may clear your head. It might be just a refreshing diversion, or it might, of course, help you develop ideas for new books.
So as long as you’re motivated, go ahead and do it.
However, don’t forget that your content will probably do you the most good on your own domain — your own Web site or blog. It’s fine to syndicate some content, but beware of the duplicate content penalty.
—————
If you like my articles, click the orange button to subscribe:
Steve Weber is author of Plug Your Book! Online Book Marketing for Authors
Related posts: