If you haven’t yet discovered Tom Masters’ Future Perfect Publishing blog, you should pay a visit. It’s a new blog, but Tom has already managed to come up with some great material. He’s a Web marketing consultant and president of the Book Publishers Northwest, the regional affiliate of Publishers Marketing Association.

Tom interviewed me recently about blog tours (sometimes called “virtual author tours”), and you can read our conversation here:

I think a lot of people are catching on to this method of marketing, in the book industry and in other areas. Consumers just don’t pay much attention to traditional advertising anymore. You’ve got to show up at the places where they are already discussing something that matters to them, like blogs.