A dangerously good blog tour
Want to see a blog tour for a bestseller in progress?The Dangerous Book for Boys reached No. 3 on Amazon today fresh from its first appearance at Parent Hacks. Nineteen more stops are on the schedule, all the way down the long tail of parenting blogs.
And while I'm impressed with the quality of the blogs, some of their Alexa rankings aren't very impressive. Some of them are ranked at 5 million-plus, which probably translates to somewhere around a dozen visitors a day. That's probably why the blogs are running book reviews, not a full-fledged interactive appearance by the author.
Of course it will be impossible to trace any of this book's success to its blog tour because the title has a huge presence already. It was a monster bestseller in the UK last year. Check out the slick video on its Amazon page.
The blog tour was arranged by MotherTalk, which specializes in promoting parenting books online.
Labels: blog tours
posted by Steve Weber at 5/09/2007
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1 Comments:
Alexa rankings are an incredibly poor indicator of traffic and don't take into account Google spidering, RSS readers and Feedblitz emails. They measure traffic based on users who download the Alexa toolbar. Many, many companies already know that Alexa and Technorati, while they give some idea of traffic, don't tell the whole story by any means.
Plus, it's more about impressions in the sense of targeting the right audience than the amount of impressions. An Alexa ranking also doesn't account for influencers who are reading the site.
Quantity is not the only key measure of success.
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