Q&A: Which book blogs are most popular?

QUESTION: I'd like to get exposure for my book on some of the popular book blogs. There are so many of them nowadays I don't know where to start.

ANSWER: Exposure on a quality book blog can provide tremendous exposure for your book. However, 99.9 percent of book blogs are in the "long tail" and don't have many readers. I'd suggest spending your time pitching this to five or 10 top-tier general-interest book blogs. If one of them picks it up, you'll get mentions on many of the secondary blogs.

Here are some good general ones I know about off the top of my head:

GalleyCat

Big Bad Book Blog

Radar O'Reilly

Joe Wikert's Publishing 2020 Blog

http://Bookslut.com

But don't leave off here. Research the top blogs in your niche, whether it's fiction or nonfiction. Research blogs on Technorati and take a look at their traffic trends on Alexa. Then write a personal note to each blogger and offer them a review copy of your book. Explain why your book is of interest to that blogger's audience.