Plug Your Book: Contents for "Plug Your Book" by Steve Weber

Introduction
Taking control of your book sales
One big caveat
How to use this book
Staying current

Electric word of mouth
Riding the big river
Amazon’s ‘long tail’
Getting recommended
Personalized bookstores
The wisdom of crowds
Bubbling to the top
Recommendation effectiveness

Amazon Bestseller Campaigns
Making the list
How Bestseller Campaigns work
… and this is success?
Haywired recommendations
Is it worth it?

Amateur book reviews
Credibility through peers
Getting more Amazon reviews
Amazon Top Reviewers
Contacting Top Reviewers
Etiquette in approaching reviewers
Finding more Amazon reviewers
More ways to get reviews
Amazon Spotlight Reviews
Negative reviews
Countering malicious reviews
Old-media book reviews
Posting trade reviews on Amazon
Fee-based book reviews

Building your author Web site
Getting involved
Your domain
Building blocks of your site
A survey of author Web sites
Your online press kit
Multimedia for books
Podcasting for publicity
Waiting for results
When to launch your site

Blogging for authors
What is a blog?
Why blogs are better
Breathing the blogosphere
Connecting with readers
Blog comments: pros and cons
Blog style
Your blog’s angle
Raw materials for posts
Your blog’s title
Writing your blog posts
Blogging categories
Over the long haul
Selecting your blog publishing tool
Advertising-supported blogs
Blog-to-e-mail service

Author blog platforms up close
Business
Humor
Politics
Arts and crafts
Diaries
Romance
Memoir
Mystery
Publishing
Blogs into books

Blog tours
Targeting host blogs
Google PageRank
Building your excerpt
Excerpts that sell
Your pitch to bloggers
A sample pitch
Your guest appearance
Blog conversation
Archiving your results
Encore appearances
More resources

Social networking
MySpace: Not just for kids
Making friends on MySpace
Picking your ‘Top 8’
Tips for working MySpace
Your MySpace blog
MySpace groups
Create your own group
Dedicated pages for titles, characters
MySpace books?
Uploading videos
MySpace best practices
Other places on MySpace
More social-networking sites

Tag – You’re it!
Personal book tagging
Amazon tags
Amazon Media Library
LibraryThing
Tag-based marketing
Problems with tags

Advanced Amazon tools
Buy X, Get Y
Weaknesses of BXGY
Free paired placement
Single New Product e-mails
Amazon Connect
Listmania
Publicize your book
So You’d Like to . . . guides
Search Inside The Book
Statistically Improbable Phrases
Writing book reviews
ProductWikis
Customer discussions
BookSurge
Your Amazon profile
Amazon friends
Interesting people
Fine-tuning book recommendations
Pricing and discounting strategies

Social search
del.icio.us
Smart crowds
Vertical search
Amazon Search Suggestions
Digg

Google, Amazon, digital content
Google Book Search
Accidental book discovery
Instant Online Access
Ad-Supported Access
Google Print on Demand
Amazon Upgrade
Amazon’s Mobipocket
Amazon digital audio
Amazon Pages

Book promotion with e-books
Amazon Shorts
Client acquisition
Selling e-books on your site

Syndicating your content
Article banks
How duplicate content backfires
Really Simple Syndication
BlogBurst
Traditional media interviews
Press releases
Protecting your content

Beyond the blogosphere
BookCrossing
Usenet, Google groups
Yahoo, AOL Groups
Getting buzz on eBay

Revenue from your Web site
Amazon Associates program
Barnes & Noble
CommissionJunction
eBay
Google AdSense, other advertising

Pay per click advertising
Google AdWords
Yahoo Search Marketing

Power tools
Amazon Sales Rank
TitleZ
Affiliate partnerships
Analyzing your traffic
Linking strategy
Search engine optimization
Keyword density
Length of your lease
Publishers Portal
Privacy policies
Web site cardinal sins

Selling on Amazon, beyond
Print on demand
Amazon Advantage
Amazon Marketplace
Catalog accuracy
Handling sales on your site
Google Checkout

Other major online retailers
Barnes & Noble
BookSense

Ethics of online marketing
Shill reviews
Spam