Introduction Taking control of your book sales One big caveat How to use this book Staying current
Electric word of mouth Riding the big river Amazon’s ‘long tail’ Getting recommended Personalized bookstores The wisdom of crowds Bubbling to the top Recommendation effectiveness Amazon Bestseller Campaigns Making the list How Bestseller Campaigns work … and this is success? Haywired recommendations Is it worth it?
Amateur book reviews Credibility through peers Getting more Amazon reviews Amazon Top Reviewers Contacting Top Reviewers Etiquette in approaching reviewers Finding more Amazon reviewers More ways to get reviews Amazon Spotlight Reviews Negative reviews Countering malicious reviews Old-media book reviews Posting trade reviews on Amazon Fee-based book reviews Building your author Web site Getting involved Your domain Building blocks of your site A survey of author Web sites Your online press kit Multimedia for books Podcasting for publicity Waiting for results When to launch your site
Blogging for authors What is a blog? Why blogs are better Breathing the blogosphere Connecting with readers Blog comments: pros and cons Blog style Your blog’s angle Raw materials for posts Your blog’s title Writing your blog posts Blogging categories Over the long haul Selecting your blog publishing tool Advertising-supported blogs Blog-to-e-mail service
Author blog platforms up close Business Humor Politics Arts and crafts Diaries Romance Memoir Mystery Publishing Blogs into books
Blog tours Targeting host blogs Google PageRank Building your excerpt Excerpts that sell Your pitch to bloggers A sample pitch Your guest appearance Blog conversation Archiving your results Encore appearances More resources
Social networking MySpace: Not just for kids Making friends on MySpace Picking your ‘Top 8’ Tips for working MySpace Your MySpace blog MySpace groups Create your own group Dedicated pages for titles, characters MySpace books? Uploading videos MySpace best practices Other places on MySpace More social-networking sites
Tag – You’re it! Personal book tagging Amazon tags Amazon Media Library LibraryThing Tag-based marketing Problems with tags
Advanced Amazon tools Buy X, Get Y Weaknesses of BXGY Free paired placement Single New Product e-mails Amazon Connect Listmania Publicize your book So You’d Like to . . . guides Search Inside The Book Statistically Improbable Phrases Writing book reviews ProductWikis Customer discussions BookSurge Your Amazon profile Amazon friends Interesting people Fine-tuning book recommendations Pricing and discounting strategies
Google, Amazon, digital content Google Book Search Accidental book discovery Instant Online Access Ad-Supported Access Google Print on Demand Amazon Upgrade Amazon’s Mobipocket Amazon digital audio Amazon Pages
Syndicating your content Article banks How duplicate content backfires Really Simple Syndication BlogBurst Traditional media interviews Press releases Protecting your content
Beyond the blogosphere BookCrossing Usenet, Google groups Yahoo, AOL Groups Getting buzz on eBay
Revenue from your Web site Amazon Associates program Barnes & Noble CommissionJunction eBay Google AdSense, other advertising
Power tools Amazon Sales Rank TitleZ Affiliate partnerships Analyzing your traffic Linking strategy Search engine optimization Keyword density Length of your lease Publishers Portal Privacy policies Web site cardinal sins
Selling on Amazon, beyond Print on demand Amazon Advantage Amazon Marketplace Catalog accuracy Handling sales on your site Google Checkout
Contents for "Plug Your Book" by Steve Weber
Introduction
Taking control of your book sales
One big caveat
How to use this book
Staying current
Electric word of mouth
Riding the big river
Amazon’s ‘long tail’
Getting recommended
Personalized bookstores
The wisdom of crowds
Bubbling to the top
Recommendation effectiveness
Amazon Bestseller Campaigns
Making the list
How Bestseller Campaigns work
… and this is success?
Haywired recommendations
Is it worth it?
Amateur book reviews
Credibility through peers
Getting more Amazon reviews
Amazon Top Reviewers
Contacting Top Reviewers
Etiquette in approaching reviewers
Finding more Amazon reviewers
More ways to get reviews
Amazon Spotlight Reviews
Negative reviews
Countering malicious reviews
Old-media book reviews
Posting trade reviews on Amazon
Fee-based book reviews
Building your author Web site
Getting involved
Your domain
Building blocks of your site
A survey of author Web sites
Your online press kit
Multimedia for books
Podcasting for publicity
Waiting for results
When to launch your site
Blogging for authors
What is a blog?
Why blogs are better
Breathing the blogosphere
Connecting with readers
Blog comments: pros and cons
Blog style
Your blog’s angle
Raw materials for posts
Your blog’s title
Writing your blog posts
Blogging categories
Over the long haul
Selecting your blog publishing tool
Advertising-supported blogs
Blog-to-e-mail service
Author blog platforms up close
Business
Humor
Politics
Arts and crafts
Diaries
Romance
Memoir
Mystery
Publishing
Blogs into books
Blog tours
Targeting host blogs
Google PageRank
Building your excerpt
Excerpts that sell
Your pitch to bloggers
A sample pitch
Your guest appearance
Blog conversation
Archiving your results
Encore appearances
More resources
Social networking
MySpace: Not just for kids
Making friends on MySpace
Picking your ‘Top 8’
Tips for working MySpace
Your MySpace blog
MySpace groups
Create your own group
Dedicated pages for titles, characters
MySpace books?
Uploading videos
MySpace best practices
Other places on MySpace
More social-networking sites
Tag – You’re it!
Personal book tagging
Amazon tags
Amazon Media Library
LibraryThing
Tag-based marketing
Problems with tags
Advanced Amazon tools
Buy X, Get Y
Weaknesses of BXGY
Free paired placement
Single New Product e-mails
Amazon Connect
Listmania
Publicize your book
So You’d Like to . . . guides
Search Inside The Book
Statistically Improbable Phrases
Writing book reviews
ProductWikis
Customer discussions
BookSurge
Your Amazon profile
Amazon friends
Interesting people
Fine-tuning book recommendations
Pricing and discounting strategies
Social search
del.icio.us
Smart crowds
Vertical search
Amazon Search Suggestions
Digg
Google, Amazon, digital content
Google Book Search
Accidental book discovery
Instant Online Access
Ad-Supported Access
Google Print on Demand
Amazon Upgrade
Amazon’s Mobipocket
Amazon digital audio
Amazon Pages
Book promotion with e-books
Amazon Shorts
Client acquisition
Selling e-books on your site
Syndicating your content
Article banks
How duplicate content backfires
Really Simple Syndication
BlogBurst
Traditional media interviews
Press releases
Protecting your content
Beyond the blogosphere
BookCrossing
Usenet, Google groups
Yahoo, AOL Groups
Getting buzz on eBay
Revenue from your Web site
Amazon Associates program
Barnes & Noble
CommissionJunction
eBay
Google AdSense, other advertising
Pay per click advertising
Google AdWords
Yahoo Search Marketing
Power tools
Amazon Sales Rank
TitleZ
Affiliate partnerships
Analyzing your traffic
Linking strategy
Search engine optimization
Keyword density
Length of your lease
Publishers Portal
Privacy policies
Web site cardinal sins
Selling on Amazon, beyond
Print on demand
Amazon Advantage
Amazon Marketplace
Catalog accuracy
Handling sales on your site
Google Checkout
Other major online retailers
Barnes & Noble
BookSense
Ethics of online marketing
Shill reviews
Spam
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