Sell more books by giving them away

Great article in Forbes by author Cory Doctorow. He posted the entire text of his first novel, Down and Out in the Magic Kingdom, for free downloading on his Web site. That was three years ago, and the book is in its sixth printing. More than 700,000 copies of the book have been downloaded.

Most people who download the book don't end up buying it, but they wouldn’t have bought it in any event, so I haven’t lost any sales, I’ve just won an audience.