Thousands of book authors have already discovered the publicity power of content syndication through article-submission sites such as EzineArtlices.com. This week a new model for content syndication debuts, and could revolutionize the way blogs and author Web sites are exposed to the broader public.
BlogBurst went live on May 2, and you can see some of its first content being carried by major U.S. newspapers. See the San Francisco Chronicle’s travel section — about halfway down this page is the box Travel Blog Posts.
If it performs as its founders hope, BlogBurst may become the Web’s first blog-based wire service for blogs, as the Baltimore Sun called it. It will provide blog content the same way the Associated Press provides material today for newspaper pages and Web sites.
Just imagine the traffic rush at your book blog if your posts were carried on the New York Times Book Review site and other relevant content sites.
BlogBurst has about 700 bloggers signed up, and it appears they’ve been well screened. The content is well written and the sites have a professional appearance. No spam here.
In addition to the Chronicle, a number of big newspaper companies have already agreed to begin using the content, including Gannett, the Houston Chronicle the Austin American-Statesman, and The Washington Post. If the idea works with them you can expect more papers to sign up with BlogBurst in a hurry.
A number of newspapers Web sites have launched their own blogs as a way to attract new readership and make their Web sites more compelling. What BlogBurst brings to the table is a more diverse array of talent and the possibility of an endless menu of niche content — the kind newspapers could never afford if they had to pay for it. If the blog content proves popular with newspaper readers, it could make their Web sites a lot more sticky.
BlogBurst will sell advertising and split is with the newspapers and bloggers, though the precise details haven’t been made public.
Here’s an ABC News video on BlogBurst.
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3 Comments
Blogburst has picked more than 1000 blogs to promote in the mainstream media and I am happy that all of my 3 blogs including SouthAsiaBiz have been accepted by them. I am sure that this service will take blogging to the next level.
Nice summary. I think BlogBurst will benefit most, if not all, of its blogging participants in the form of increased awareness of their blogs, and probably also in a small way monetarily.
Thank you!!! Hadn't heard about BlogBurst before. Interesting how the new and old always find ways to blend, integrate and improve what 'was', eh?
Angela.