Thursday, November 17

Google changes name of 'Print' program to 'Google Book Search'

Google is trying to sidestep the copyright infringement controversy over its 'Google Print' program by renaming it 'Google Book Search.'

In making the announcement on its official blog, Google product marketing manager Jen Grant acknowledged the controversy over the program. "Google Book Search" actually is a better moniker for the service, than Google Print, which implied that users will be able to print out copies of copyrighted material.

Many publishers have enthusiastically joined the program, hoping for greater exposure and sales of their titles. But Google has come under intense criticism from publishers who argue that Google should obtain permission before posting out-of-print titles before obtaining permission from copyright holders. The Association of American Publishers sued Google on Oct. 19, claiming copyright infringement.

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